岗位描述

- manage the global community team of a netease game product.

- develop overall social media marketing, player relations and original content strategy.

- track programs budgets and oversee overall social media and original content budget.

- evaluate and lead innovation across platforms and channels, leveraging critical industry insights.

- oversee channel prioritization, pdca, momentum plans to ensure progress toward overall program goals.

- partner with global brand marketing teams to ensure brand consistency.

- maintain and optimize netease’s social media and original content playbook, brand voice and guidelines.

- works within strategic communications and other internal departments to ensure cohesion, create synergies and streamline processes.

岗位要求

- a deep understanding of netease's core values and vision.

- 2 or more years of pr, social, digital marketing experience in games, tech and/or entertainment industry.

- 2 or more years of social media and content marketing focused program oversight.

- excellent communication and project management skills.

- good judgment in navigating and resolving sensitive situations online.

- ability to work with remote/international teams to meet joint goals.

- familiar with dead by daylight or lord of the rings is preferred.

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